TV ratings for NASCAR at Martinsville weekend
The cup was mostly flat but O'Reilly's sales went up a lot
The Sports Business Journal says that the NASCAR Cup Series race on Sunday at Martinsville had 2.394 million viewers.
This number is a little lower than last year when the race was held on the same weekend at the same track and drew 2.422 million viewers. Chase Elliott the most popular driver did win the 2026 race after a fierce battle through traffic with defending champion Denny Hamlin.
The O'Reilly Auto Parts Series race on Saturday, on the other hand had the most viewers of any race this weekend, with 1,198,000 total viewers. This is also the most watched NOAPS race at Martinsville since the second-tier division race on NBCSN on October 29, 2022.
The 1.198 million viewers is 18% more than last year, and the most viewers, 1,333,000, were during the 5:40 to 5:45 quarter hour.
The television industry has been using the Nielsen Panel + Big Data metric for the past year to get this information.
